Customer
VANEA GmbH, Böblingen
Branch
Dog and cat accessories, furniture
Services
Editorial design, icon design, conception
Case Study
LIEBLINGSPLATZ pet furniture
With its "LIEBLINGSPLATZ" brand, Vanea GmbH offers high-quality, tailor-made beds for dogs (and cats, where applicable) with maximum comfort.
3D visualizations and photographs
The images of the beds in this brochure were created and rendered using the 3D software Cinema 4D by Grafikhelden Design Studio in Herrenberg.
In order to create an emotional connection between the furniture and the animals, Grafikhelden Design Studio and I developed a photographic concept. Different perspectives and a common visual language were developed. The pictures were taken at different locations around Böblingen and Sindelfingen and were conceptually accompanied by me. I also created video recordings on the day with an iPhone and a suitable gimbal for a behind-the-scenes video.
My contribution
I was able to accompany the conception and realization of the brochure together with the client from the very beginning. Many ideas were bundled together and visually captured in this work.
I created a grid for the document, the text typesetting, developed further design elements as well as image and page layouts.
Another point was the creation of several supporting icons / symbols to bring the product features closer to the reader of the brochure. First I drew these by hand. These were then digitized or digitally redrawn using Adobe Illustrator.
I was also able to provide the customer with comprehensive advice on printing and finishing.
Awards
German Design Award - Special Mention
A strong communication tool with a contemporary design that lives up to the brand's claim of high quality and modernity down to the last detail," was the jury's reasoning for awarding the Special Mention award here.