Customer
Wanner GmbH
Branch
Bakery and confectionery
Services
Corporate design, web design, packaging design, photography
Case Study
Wanner gourmet workshop
With more than 200 years of regional bread culture, the Wanner Genusswerkstatt is an established name in the Böblingen region of Baden-Württemberg. Several branches in the surrounding area are supplied daily with baked goods in organic quality. The love of bread and creative recipes characterize the self-image of the family business, which is demonstrably one of the oldest bakeries.
A change of generation in the heart of Holzgerlingen, in the Böblingen district, led to a further development of the communication measures and the new image.
Modern and yet mindful of traditional craftsmanship - this is how the Genusswerkstatt Wanner wants to present itself to its customers.
Handicraft has soul
By adding regional raw materials and working with regional service providers, the range extends from traditional baked goods such as pretzels, cakes and sandwiches to the company's own coffee. No chemicals are used and Wanner therefore also produces under the Bioland seal. Pure nature. That's all it takes.
My contribution
Due to the generational change, the aim was to develop and implement a new corporate design for Wanner GmbH. The new main brand and other sub-brands, such as the Genusswerkstatt and the Röstwerkstatt, were created. The packaging material, advertisements and other communication and advertising materials were also adapted to the new design. This was followed by designs for the advertising technology for a new branch in Herrenberg and a completely new website based on WordPress. I also provided photographic and conceptual support for Wanner GmbH.
