Design with individual
strategy & voice

Corporate Design

From irrelevant to brand: I visually stage your brand so that you become visible with your identity, products or services.

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Corporate design is more than just a company logo or a new website. I think big about your brand and develop your entire brand design to match your visual communication strategy: individual logo design, corporate design (brand books, guidelines), business equipment and design templates for your marketing. This is how we increase your recognition value and create emotions for your brand. A good corporate design is like a tailor-made outfit that fits you and your company like a glove. The only question that remains is whether you want a tailored A-line, work trousers, animal print or a suit? In a workshop, we playfully define type, cut and character. With my analytical view from the outside, I take a close look at your target group and eliminate any operational blindness.

Communication design

I design all the advertising material you need to anchor your company in the minds of your target group in a visually unique way.

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I design brochures, flyers, posters, banners, flags, vehicle lettering, advertising technology, new business equipment or signage based on your existing corporate identity. Visually, I give my all for your core message. I think along with you conceptually and develop new design elements that match your CI on request. You can count on this: short coordination channels, quality design and fast results. At the end, you receive the finished data or I take over the interface to production. I have a good network of print service providers, finishing companies and advertising technology that you can rely on.

Editorial Design

Attract, inform, entertain and surprise: I design and structure your topics and content editorially.

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Editorial design is all about your readers. In essence, I make you want to leaf through it. I design journals, magazines, newspapers, brochures, books and corporate publications. I create exciting themed worlds from images, texts, illustrations, design elements and landmarks. Editorial design is a playground for graphic designers where creativity can fly like a Frisbee - even within a given layout grid and with deadlines. I bring years of experience from various industries to the table, because good design is for everyone. And yes: you can also win the Red Dot Award with the editorial design for a bible.

Digital magazines

Give your content a greater digital reach: I design digital magazines with interactive elements for you.

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E-magazines are the ideal communication platform for interactive user experiences - with animations, integrated videos, buttons or product links, for example for employee magazines, customer magazines, band portfolios or artist portraits. I am happy to include my own photos, as I also work as an artist and business photographer. I can also convert existing print products into digital magazines or e-books for smartphones or tablets. The advantages: as much space as you want, no printing costs, creative scroll-telling, innovative design, interactive content - and new readers.

Cover Design

I create a convincing cover design for your new book, your freshly pressed CD or movie productions.

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Together we create the perfect first impression for your work. Your words, stories, songs and films are unique, so they deserve an equally individual and appealing cover. I also design booklets creatively and individually. Personal contact and your wishes are very important to me. Because I make music myself, I have a great understanding of the arts and artists. I am happy to produce other suitable advertising materials and goodies for you and your project.

Packaging Design

Do you have a product and want to package it attractively? I design packaging strategically for your format and application.

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Whether folding boxes, labels, metal tins or individual cutting dies: With customized packaging, you become relevant at the POS or online. You communicate your product in an original, distinctive and marketable way. I always design conceptually so that the outside matches the inside, i.e. the packaging matches the product. My designs are complex and well thought-out, but broken down to an understandable level. Does your packaging already tell the right story?

Digital Design

Your digital presence: I would be happy to design your website, animations, web banners, social media elements and user interfaces.

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There's no getting around the web: I provide you with high-quality solutions for all digital channels that you use for customer communication, for example posts, stories, animated and static web banners for social media or online marketing. We take your corporate identity further virtually so that you can address your target group in an unmistakable way. As a web designer, I create attractive websites for you - as your digital business card and online presence. I usually use the WordPress content management system, supplemented with coding in CSS and HTML.

Guidance systems

Orientation, information, guidance or signposts? I develop physical guidance systems for public spaces.

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As an information designer, I transform information into visual elements that communicate clearly and work at first glance. The special thing about signage systems: They are located in public spaces such as in a city, an office building or in public institutions such as museums, business premises or government offices. Through on-site user testing, I first analyze the existing system, evaluate it and make recommendations. I then create the new signage system in terms of function and design and implement it: preferably with competent service providers from my network. Where could you use better guidance systems?

Training & workshops

My strength is imparting knowledge in an uncomplicated way - in training courses for companies and at university.

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I would be happy to train your team on the topics of design and photography - in practical workshops on site or online. Popular topics include training on software (Adobe Photoshop, InDesign, Illustrator), websites, corporate design and design principles. I also impart knowledge as a lecturer at the Stuttgart Media University with previous teaching assignments on photography, design impulses, interface design, graphic design and software. It is important to me to pick people up well and inspire them with the right tools and specialist knowledge. Just ask me if a training course is possible. I am happy to set individual priorities for your team.

Arne Claußen mit schwarzer Kappe und Kapuzenpullover hält eine Kamera und schaut in die Ferne, im Hintergrund ein modernes Gebäude und Bahngleise.

Photography

Are you looking for convincing photos? As a photographer, I can create corporate shoots as well as employee and artist portraits.

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I'm not just a designer, I'm also a photographer: my individual, authentic images tell stories about you, your business - and your vision. With impressive shots, I help you to show yourself and stand out from the crowd. Together we will find an individual visual language for you or your company. As a designer, I always have lines, angles and perspectives in mind. Because I know how your images will later be placed in your communication media. Fancy a relaxed photo shoot?

About photography

Technical possibilities are exciting. They always open up new scope for design.

One communication design, please!

  1. Inquiry
    Do you like my design language? Pick up the phone or send me a short message with a few details about your design project.
  2. Briefing
    We clarify the key facts in the briefing meeting. I will then create a customized offer and provide you with honest and competent advice.
  3. Design phase
    With great enthusiasm and experience, I create design results that convince you and your target group - voting rounds included.
  4. Convincing design
    Your brand communication can begin: you receive the final data or the end product.

How do we work together?

I am a flexible freelancer who works on projects and delivers fast results. I am also happy to support you in the long term with permanent project work in a team and as a permanent freelancer with a fee or work contract.

Use the power of the network!

I am happy to recommend other creative professionals and service providers from my network: printers, designers, web designers, programmers, copywriters, 3D designers, photographers, make-up artists, concept developers, advertising technicians. I can bring the right people together to move your project forward and coordinate the team in a structured way.

Customers and partners (excerpt)

Industry
DEKRA e.V. Safety, Technology and Environment
geobra Brandstätter Foundation & Co. KG, playmobil®, toys
Häfele SE & Co KG, fittings technology
Heinrich Kipp Werk GmbH & Co. KG, operating parts
LEGO System A/S, LEGO GmbH CSE, toys
Nimbus Group GmbH, lighting systems
SSH Südwestdeutsche-Stahl-Handelsgesellschaft mbH, Reinforcing steel processing

Communities & Politics
CDU, Sabine Kurtz MdL
Böblingen district
City of Herrenberg

Public institutions
Stuttgart Media University (HdM)
Museum in the Old Castle of Altensteig
Stadtjugendring Herrenberg e.V.
St. Gallen Abbey Library

Publishers & Labels
Adventure Canada East, (AD)Venture Canada Publishing Inc., Nova Scotia

Blue Ocean Entertainment AG
Guideline Records, distribution and music label
Catholic Bible Society
SCM Publishing Group GmbH

Crafts & Services
Anton Schneider Kenzingen, office furniture manufacturer
Arlt & Hanisch GmbH, roofers
Bad & Heizung Lang, water, heat, bathroom
Christophers, project and urban development
EMT Event-Media-Tec GmbH, event technology
GCF UG, Griffwerk, Cult, Float - bouldering hall, fitness, yoga
HDK - House of Creativity, advertising technology
Intrada Werbetechnik GmbH, advertising technology
Kaupp + Diether GmbH, interior fittings and shopfitting
Meisterhaft Autoreparatur Dirk Böhm e.K., car repair shop
Stadtwerke Herrenberg, electricity, gas, water, heat
Square Capital Consulting GmbH, Financial / Estate Planning
Systemedia GmbH, media house
Wanner GmbH, bakery and confectionery
Werbepart OHG, advertising technology

Beauty & Hair
Anne's Haarwerkstatt, hairdressing salon

biwa - make-up artist, Birte Walz, professional make-up
Das Haarwerk, Tanja Bissinger, hairdressing salon
Jasmin Rubino, Hair & Beauty
Sybille Vibrans, professional make-up artist, Make-Up Room Berlin

Agencies
colipre Design & Concepts, graphic and web design
Grafikhelden Design Studio, graphic / 3D design
necom Werbeagentur GmbH, Cologne, marketing / full service agency
webwerkstatt, SEO and web design
WYLD.studio, web design

Designer Arne Claußen in grauem T-Shirt und schwarzem Basecap sitzt an einem Tisch in einem Café mit einem Laptop und einer Kaffeetasse, schaut aus dem Fenster.

Seen enough?

Then I look forward to hearing from you personally. Write me an e-mail or call me on +49 7032 9592102.

Yes, to Arne.